What is merchandising ?

Generally merchandising department act as an intermediate between buyer and vendor, but merchandiser is a person of vendor, vendor is nothing but seller or management Merchandising is a process of creating merchandise based on particular demand, where as marketing is a process of supplying this merchandise for market. The merchandiser's responsibility starts with a buyer placing an order for a particular product with the industry the order placement can be any of the following ways

•        If buyer is an old customer he directly places the order and gives order quantity prices are negotiated later

•        The buyer may give the style specification sheet with order quantity and also the company to quote price at which can supply the garment, according the negotiate and place or cancel the order.

RESPONSIBILITY:

•        Issue order sheet style specification sheet

•        It contains the full details

•        Name of buyer

•        Date of issue

•        Order no

•        Name of vendor for opening the I/c

•        Country of origin

•        Destination

•        Quite category

•        Style no

•        Season'

•        Delivery date

•        Mode of shipment

•        Modes of payment price

•        Description of garment

•        Fabric details

•        Wash care details

•        Specification style details

•        Colour and size breakup

•        Label and hang tag

•        Packing instruction and total quantity

Order sheet is highly confidential and contains minute details regarding the complete transaction The samples are made and sent across to the buyer/buying agent for approval, buyer comments are carefully noted and alterations are made After getting approved bulk fabric in house and the fit approval from the buyer merchandising places a request in sampling department to prepare one set and marker planning manager assigns' the factory where production is to be carried outs.

Merchandiser prepares the production files that are to be issued to the factory for production. Details contained in file are

•        Job order

•        Style sketch

•        Copy of approved sample

•        Size grading

•        Bulk fabric swatting

•        Bulk trims and accessory

Merchandiser keep a cheek on daily production status, and ensure that production is as per schedule he also arranges to send preproduction and mid production to buyers quality inspector for style and quality once production is over merchandising has make sure that the garments are packed as pet the buyers specification in the packing list. The buyeribuyers quality inspector carried out final.